Financial Education and Planning

 Wealth Planning, Insurance, InvestmentsWealth WWWHY CHOOSE US?   Chernofsky Financial follows a strict fiduciary standard of care and code of ethics, always putting our clients' needs ahead of our own interests.    

As our client, you will always be informed in advance about fees, material facts about investment choices, reasons for our recommendations, and disclosure of all other details related to your account management.  

You will participate as an informed partner in your financial planning and management, rather than as an outside observer.  

We are a fee-based, fiduciary, independent Registered Investment Advisor, providing financial planning and management of our clients' investment portfolios for a fee, based on a percentage of the value of the portfolio. 

We do not earn commissions for investment recommendations. Also, we neither give, nor receive, any type of compensation for referrals to or from other professionals.

Our management fee is tied directly to the value of your account so you are assured that our ongoing motivation is the same as yours -  to protect and increase the value of your assets. 

Chernofsky Financial is an independent firm.  We do not have a vested interest in any investment products, other companies, or services.  We are not required to sell anyone's prepackaged or proprietary investment or insurance product, nor is there any requirement to meet weekly or monthly quotas.  We select the best research resources and investment opportunities available for use in the management of your portfolio, and provide active management to make sure we stay on track.  

Diana Chernofsky is an Independent Investment Adviser Representative of Chernofsky Financial, Registered Investment Advisor, who takes pride in offering personalized portfolio management services with a fair fee structure.  She believes this is crucial to the goal of developing long-term client relationships based on client education, candid advice, openness, and mutual benefit.

The underlying philosophy of Chernofsky Financial is to identify sensible investment opportunities that meet the needs of our clients.  In addition, Chernofsky Financial believes in educating its investors through frequent newsletters, website tools, and ongoing discussions about the merits of various investments. 

Chernofsky Financial uses various methods of analysis in researching its investments and believes in the importance of looking at all aspects including technical and fundamental data.

To get started, Diana Chernofsky provides a complimentary no-obligation discussion about your current portfolio and goals, essential in being able to determine whether or not our methods and programs meet your needs.  

You may request an appointment by calling 1.800.616.9489.

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Exchange-Traded Funds: In a Class by Themselves

In 2010, the combined assets of the nation's ETFs topped more than $800 billion. ETFs are unique investments that share some similarities with mutual funds but trade like stocks. ETFs have some appealing characteristics, including trading flexibility, potentially lower expense ratios, tax efficiency, and diversification.

Evaluating Life Insurance Needs

It's a good idea for people to evaluate their life insurance coverage to help ensure it keeps pace with their needs. Not only do major life events affect the amount of coverage that may be needed, but inflation can reduce the purchasing power of the death benefit and a greater benefit may be needed to cover estate taxes and other debts.

Getting to Know Your Beneficiaries

Estate conservation issues may be uncomfortable to face, but there's probably no other aspect that is as simple or inexpensive as designating beneficiaries for employer-sponsored retirement plans, IRAs, and life insurance policies.

Understanding the Appeal of Mutual Funds for High-Income Households

Mutual fund ownership increases directly with household income. In fact, 81% of households with incomes of $200,000 or more own mutual funds. What is it about mutual funds that attracts affluent investors?

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